Projects

Explore past freelance and brand projects including art direction, styling and visual merchandising.

SUNGLASSES LAUNCH @JOSEPH

Directing a team of freelance creatives from concept to production. Creating a shoot brief for the launch of JOSEPH's debut sunglasses collection and casting the brand's first recognisable ecommerce model. Building a strategy that met business KPI's and drove a team to produce luxurious, aspirational content for the customer. Capturing the unconventional beauty of a modern woman. 

RELAUNCHING SHOE and ACCESSORY IMAGERY @JOSEPH

Restructuring the way in which this luxury brand shot and visually merchandised shoes and accessories. Managing and directing photographers and stylists on a weekly basis to continually produce quality images in line with the new standard. Advancing JOSEPH from cutout mannequin images to stimulating still life shoppable photography. 

JOSEPH X ALIGHIERI JEWELLERY

Producing the ecommerce imagery for a collaboration collection by luxury retailer JOSEPH and one-to-watch jewellery designer ALIGHIERI. It was paramount to represent both designers in the images, this was made clear in the brief and successfully carried out on set. Playing with textures, experimenting with hair styling and approaching unrec in an unconventional manor led to a collection of tantalising images, celebrated by both JOSEPH and ALIGHIERI. 

LAUNCH CAMPAIGN @IDMEOFFICIAL

A challenging and thrilling project produced within a small time frame. Responsibilities included photography and art direction on location. Capturing architectural influences and an urban vibe throughout the campaign. A beautiful showcase of the the designers artistry.

CONTENT CURATION @IDMEOFFICIAL

Sourcing, photographing and designing the social content for IDME Official, providing a planned layout for the brand's social platform. Materials produced for the client included a social calendar, colour themes and guidelines.  

LOOKBOOK AND EDITORIAL @BOEME DESIGN

Assisting the brand's creative director on set to produce BOEME's seasonal lookbook. Providing set-up support and artistic consultancy throughout the shoot, responsible image selection and on set styling. 

STYLING

Model/Mannquin/Editorial